We're introducing SOC 2 compliance, the RubiMine marketplace with 30+ modules, data recovery, and performance improvements that make Rubi 10x faster.
After 18 months of development, 500+ code commits, and feedback from hundreds of contact centers, we're thrilled to introduce Rubi 10. This isn't just an incremental update—it's a complete reimagining of what a modern contact center CRM should be.
Rubi 10 addresses the most critical challenges contact centers face: enterprise-grade security, ability to specialize for different industries, data protection, and raw performance. Today, we're pulling back the curtain on what we've been building.
Security was our top priority for Rubi 10. We conducted a comprehensive security audit and implemented controls that exceed industry standards. The result: Rubi 10 is built to pass SOC 2 Type II audits immediately.
For enterprise customers, this means you can pass security questionnaires from major clients immediately. You no longer need to hire consultants for security certifications—Rubi is built for compliance.
Healthcare organizations get even more: the Medical Contact Center module includes HIPAA-specific safeguards like patient matching, encrypted messaging, and compliance reporting. Healthcare is a $100B+ market—Rubi 10 lets you compete in it.
Here's a simple truth: one-size-fits-all contact center CRM doesn't exist. A medical practice needs different tools than a roofing company. A collections agency needs skip-tracing, not appointment scheduling. Yet traditional CRM vendors force all customers into the same mold.
Rubi 10 introduces RubiMine—a marketplace of 30+ independently maintained modules that extend core CRM capabilities without bloating the platform. You pay only for what you use.
Each module can be activated with one click. Most are available with free trials. You can activate multiple modules to build exactly the solution your business needs.
Accidents happen. An agent deletes a customer record by mistake. A manager bulk-deletes old interactions. Before Rubi 10, that data was gone forever.
Rubi 10 introduces soft deletes—deleted records are marked as deleted but recoverable for 30 days. You get a trash/recycle bin where admins can restore deleted customers and interactions. This is a game-changer for data protection.
Every soft deletion is logged with who deleted it and when. This provides both data recovery and audit trails for compliance.
This is the one that makes our engineering team proud. We redesigned the database layer for performance.
We added 40+ composite indexes that cover the most common queries. The result:
These aren't theoretical improvements—we tested with real production data from existing customers. A report that used to take 30 seconds now takes 150 milliseconds.
We enforced foreign key constraints at the database level. This prevents orphaned records, ensures data consistency, and catches bugs before they reach production.
Real benchmarks from our test environment:
For regulated industries (healthcare, finance, collections), audit trails are non-negotiable. Rubi 10 includes structured logging that captures:
These logs are stored in immutable storage, protected from tampering, and retained for compliance requirements. For SOC 2 audits, you have complete visibility into system activity.
We completely rebuilt the admin interface for system administrators. New capabilities include:
Rubi 10 is our foundation for the future. We're already working on the next phase:
Imagine having a quality assurance expert listening to every call, providing real-time feedback to agents. Our AI Coach module will analyze calls for:
AI will become integral to Rubi. Agents will have an AI co-pilot that:
Beyond modules, we're building complete vertical solutions. Coming to RubiMine:
If you're running Rubi 9 or earlier, upgrading to Rubi 10 is free. All existing customers get access to the core platform improvements (performance, security, soft delete).
Modules are optional—you pay only for what you use. Many modules have free tiers to get you started. Browse the complete RubiMine marketplace to see what's available for your business.
If you're not yet a Rubi customer, now is the perfect time to join. Start your 14-day free trial and experience Rubi 10 firsthand. No credit card required.
Rubi 10 would not exist without feedback from our customers and the thousands of contact center agents using Rubi daily. This release is built on real-world experience with real contact centers solving real problems.
We're excited about the future. Contact centers are evolving—from reactive support to proactive engagement. Rubi 10 gives you the tools to lead that transformation in your organization.
Here's to the next chapter of Rubi Professional.
Building the next generation of contact center CRM software
Rubi 10 represents 18 months of focused development on security, performance, and modularity. We believe this is the best version of Rubi yet. Try Rubi 10 free for 14 days and see the difference.
Try Rubi 10 with full access to core CRM features plus free trials of selected modules. See why contact centers are choosing Rubi.
Learn about the RubiMine marketplace architecture and how modules enable specialized solutions.
Read More →Understand SOC 2 Trust Service Criteria and how Rubi 10 achieves compliance.
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