From Rubi 1 in 2010 to RubiLens AI in 2026. Track our journey of continuous innovation, from our first CRM deployment to the AI-powered intelligence engine transforming contact centers today.
Real-time auto-correction • Sentiment analysis • Risk detection • Next-best-action recommendations • AI-generated customer synopses • Churn prediction
AI Intelligence Engine — Powered by Claude
AI detects and corrects spelling, formatting, and data entry errors the moment agents type — phone numbers, addresses, names, all cleaned automatically.
Analyzes customer interactions in real time to flag frustration, churn risk, and escalation triggers before they become problems.
Recommends the optimal next step for agents — whether it's an upsell, a callback, a supervisor alert, or a personalized retention offer.
Agent enters data, takes calls, logs interactions — just like normal
RubiLens processes data in real time — corrections, flags, and insights
Suggests next-best-actions and surfaces critical information
Auto-applies corrections, updates records, creates action items
Every customer interaction gets smarter. Every agent gets faster. Every decision gets better.
The Most Secure & Robust CRM Ever Built
SOC 2 Type II certified, HIPAA compliant, AES-256 encryption, comprehensive audit logging
Real-time reporting, interactive charts, trend analysis, multi-format exports
One-click installation, pay-as-you-go pricing, endless customization
7 modules
5 modules
4 modules
6 modules
Including: Lead Generation, Teams Integration, Roofing Inspection, Emergency Response, Medical Module, Collections, Softphone Pro, NICE CXOne Enhanced, and many more!
Advanced screen pop, click-to-dial, custom dispositions
Automated billing, subscription management, usage tracking
SAML 2.0, OAuth, Active Directory integration
Join thousands of contact centers already using the most secure and robust CRM platform
The Intelligence Era
The Platform Rebuild
AI Research & Development
Cloud Native Evolution
Enterprise Features
Platform Maturity
Mobile & Innovation
SaaS Revolution
Telephony Integration
Industry Specialization
The Beginning
March 2026 — The Intelligence Update
The biggest feature release since Rubi 10 launched. RubiLens brings AI intelligence to every customer interaction.
Milestone Release: RubiLens represents Rubi Professional's transformation from a CRM tool to an AI-powered intelligence platform. Every customer profile now has an AI copilot.
June 2025 — Soft Delete, Composite Indexes & Admin Hardening
January 2025 — API Screenpop Revolution
Major Feature: This release introduces groundbreaking API-based screenpop technology, eliminating popup blockers and providing seamless agent experience.
December 2024 - Security & Data Release
December 2024 - Module Store Enhancement
November 2024
October 2024 - Complete Platform Rebuild
After 2 years in development and beta testing, Rubi 10 represents a complete reimagining of contact center CRM technology.
AI intelligence engine powered by Claude. Real-time corrections, sentiment analysis, and predictive insights.
The flagship CRM platform powering contact centers worldwide with AI-driven insights and automation.
Advanced telephony integration bringing screen pops and call management directly into your CRM workflow.
Real-time wallboard displays and team metrics visualization for contact center performance monitoring.
Launch Modules
Categories
Installations
Average Rating
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2024 Contact Center Award
AI Integration 2024
5 Years Running
SOC 2 Certified
From Rubi 1 in 2010 to RubiLens AI in 2026, we've never stopped innovating. 16 years, 10 major versions, AI-powered intelligence - all driven by our commitment to making contact centers more efficient.
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